There’s something unmistakably satisfying about fresh seafood. It’s briny, firm, and full of flavour—the way the ocean intended. But let’s face it: not every fish at the market or on your plate is as fresh as it claims to be. So, how do you tell the difference between seafood that’s just off the boat and something that’s been sitting around a little too long?
Here’s how to spot the signs of truly fresh seafood—so you can shop, cook, and eat with confidence.
1. Use Your Nose (It Knows)
Fresh seafood should smell like the ocean, not fishy. A clean, slightly salty scent is ideal. If something smells overly strong, sour, or like ammonia, it’s a red flag. This is especially true for shellfish and white fish, which tend to show spoilage quickly.
2. Look for Bright, Clear Eyes on Whole Fish
If you’re buying whole fish, the eyes tell you everything. Fresh fish have clear, bulging eyes that almost look alive. Cloudy, sunken, or dry eyes are signs the fish is past its prime. Bonus tip: the gills should be bright red or pink, not dull or brownish.
3. Check the Flesh: Firm and Resilient
Whether you’re buying fillets or whole fish, press gently on the flesh. It should spring back immediately. If it leaves an indent or feels mushy, it’s a no-go. Fresh fish fillets should also have a vibrant colour and a slightly translucent sheen, not a dull, dry surface.
4. Shellfish Should Be Closed (Or Close Quickly)
When buying live shellfish like mussels, clams, or oysters, make sure they’re tightly closed, or that they snap shut when tapped. If they remain open, they’re likely dead and unsafe to eat. For prawns and scallops, the flesh should look moist and have a sweet, mild scent.
5. Moisture Matters
Dry seafood is a bad sign. Whether it’s fish, prawns, or squid, the surface should be slightly wet (but not slimy). Excessive moisture or a sticky texture is a warning sign that the seafood has been sitting for too long or has been improperly stored.
6. Ask the Right Questions
When in doubt, ask your fishmonger when the seafood was caught or delivered. Good vendors will always be transparent. If they can’t answer or avoid the question, take that as your cue to walk away. At Seafood Factory Outlet, we’re always upfront about the origin and handling of our seafood.
7. Trust the Source
The best way to guarantee freshness is to buy from reputable suppliers who know seafood. At Seafood Factory Outlet, we source high-quality Australian seafood that meets strict freshness standards—and we’re passionate about helping you spot great seafood every time.
Come visit us at 41 Clapham Rd, Regents Park NSW 2143, Australia, or shop online at www.seafoodfactoryoutlet.com.au for seafood you can count on—fresh, flavourful, and ready for your kitchen.